Ketut Artawa; Ade Mulyanah; Dwi Atmawati; I Made Suta Paramarta; Made Sri Satyawati; Ketut Widya Purnawati
Abstract
This research investigates the combination of the languages utilized on restaurant signs in Ubud, Bali, Indonesia. Among 279 collected data, it is found that three languages are mostly utilized for communication. Those languages are Balinese, Indonesian, and English. As the second result of the analysis, ...
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This research investigates the combination of the languages utilized on restaurant signs in Ubud, Bali, Indonesia. Among 279 collected data, it is found that three languages are mostly utilized for communication. Those languages are Balinese, Indonesian, and English. As the second result of the analysis, it is found that most of the collected signs combine Balinese and English as well as Indonesian and English. These combinations show that English dominates the communication system in public settings. Meanwhile, Balinese and Indonesian normally serve as part of the naming system on those signs. These two results conclude that Balinese and Indonesian still need to be introduced to obtain an equal position as the English language. Utilizing Balinese and Indonesian on public signs is one of the most practical solutions for providing them with public exposure. The presence of local languages on public signs combined with English is a mutually beneficial strategy for both business aspects and preserving local language and culture.
Sariah Sariah; Rini Widiastuti; Ade Mulyanah; Ai Kurniati; Riani Riani; Exti Budihastuti
Abstract
This study aims to reveal the image of hotels in the City of Karawang as the identity of modern industrial areas and linguistic landscape studies. In this research, a descriptive qualitative methodology is employed. Techniques for data collection rely on photographic documentation and visual analysis. ...
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This study aims to reveal the image of hotels in the City of Karawang as the identity of modern industrial areas and linguistic landscape studies. In this research, a descriptive qualitative methodology is employed. Techniques for data collection rely on photographic documentation and visual analysis. Based on the distribution of language choices and the function of the linguistic landscape, the findings of this study indicate that English predominates the linguistic landscape in hotels in Karawang City. Therefore, the position of the Indonesian language is diminished. Using English on signboards, directory signs, food and beverage menus, and other special facilities contributes to the modern image of hotels in Karawang City. There are two functions of the linguistic landscape of hotels in Karawang City: informational and symbolic. The information function informs the hotel’s name and the completeness of the facilities, cleanliness, and comfort. Likewise, the symbolic function of the linguistic landscape of hotels in Karawang City symbolizes industrialization and modernity.